Top 100 Instagram Creators by Followers

Our Instagram rankings above show the current top 100 creators. Cristiano Ronaldo, Lionel Messi, and Selena Gomez have historically held top positions among individual creators.

Instagram creators earn through sponsored posts, Reels bonuses, affiliate marketing, Instagram Shop, paid subscriptions, and brand ambassador deals. Top creators often charge tens of thousands per sponsored post.

Average engagement rates vary by follower count. Micro-influencers (10K-50K followers) typically see 1-3% engagement, while mega-influencers (1M+) often see 0.5-1.5%. Higher engagement rates generally indicate a more loyal audience.